Alle Fister
Alle Fister is the founder of Bollare Communications, a firm based in West Hollywood, and now in SoHo, that aids clients in developing communications, social media, and celebrity brand strategies. Fister began her career at women’s on-line retailer Shopbop. Graduating as a communication’s major at Pepperdine University and relocating to Wisconsin, she applied those skills heading their in-house efforts through a blend of traditional print and broadcast and also on-camera, appearing herself in over 200 television segments focused on showing consumers the value (and utility) of shopping on-line; Alle became known for sharing her expert style and trend tips as well as extending them to celebrity fashion. A move back to Los Angeles provided Fister an even closer relationship with both print and on-line media, as well as the celebrity scene and she has been featured in Allure, Glamour, US Weekly, WWD, and even the Wall Street Journal. Shopbop.com was acquired by Amazon.com early in 2006 and Alle used this event to create her own firm, Bollare Communications with Shopbop as her first client.
Fister has built a successful communications firm focused not only on traditional public relations, but extended to social marketing strategy, and today manages communications for some top brands as well as many on their way to fame and fortune. Bollare’s offices and showroom are located in West Hollywood and SoHo and they have become a go-to destinations for editors, stylists, and key talent and include the entire cross-section of her clients.
Notable on-line commerce results include:
ErinCondren.com – growing the business from a boutique and brokering partnerships with Shutterfly and Target
OneKingsLane.com – extending the site’s reach to over 100,000 users through placements in the Financial Times, New York Times, and Daily Candy
FrenchConnection.com – Launching the site with editorial in US Weekly, Daily Candy, and Lucky
Alle has grown Bollare’s team to 10 professionals and currently works with over 40 clients, directing and layering competencies and blended strategies to extract predictable results from both consumer and e-commerce channels. Events are not limited to the East or the West coast, as the establishment of a New York office has recently presented itself; the team operates seamlessly and utilizes venues frequently in both Los Angeles and New York City.
