Swap what you have for what you need! At this event, you can share the most important needs of your business, both financial and non-financial, with your community – the community can then pledge their support based on their skills and resources. Be creative about your business goals and how you can look to new and exciting laces and people to help accomplish them. Your greatest existing resource is your community – invite them to be a part of your success.

We are currently looking for entrepreneurs to present their business needs to the community. Please contactdana@profounder.org to learn more and get involved.

Dana Mauriello

Lunch Sponsored by Microsoft 11:30AM

Lunch Session Begins 11:45AM

Interview

Tamara Honey
Soleil Moon Frye
Holly Bohn

Keynote

Kate Somerville

Breakout Panel Session 1:00 PM

PR/Marketing

How to build a strategic communications, PR and marketing plan

Tina Thompson (moderator)
Alle Fister
Holly Bohn
Tasha Oldham
Tricia Ferrante

Digitally Enhanced

How to use technology to make your business efficient and effective

Carley Knobloch(moderator)
Jamie Viggiano
Maggie Krummel
Wanda Wen
Jaana Linsenmayer

Building a Great Team

Hiring, firing and building a strong team

Jan McCarthy (moderator)
Julie Lacouture
Elizabeth Hardig
Diane Prins Sheldahl
Michelle Dozies

Fund It

How to raise the funds to launch, grow and thrive

Marley Majcher (moderator)
Justin Krane
Dana Mauriello
Brad King
Ana Saginian

Gate Keepers

What are agents, editors, producers and publishers looking for

Colleen Dunn Bates
Martha McCully
Lisa Kridos

Refresh Break Sponsored by Cigna 2:15PM

Connect and shop in the ltdResource Lounge and the ltdMarketplace, and enjoy coffee by Nescafe Dolce Gusto

Afternoon Session Begins 3:30PM

Interview

Gina Bianchini
Leah Busque
Megan Gardner

Keynote

Lee Rhodes

Interview

Jesseca McNeill

Closing

Nada Jones

Meet Up with Ricki Lake 4:45PM

Ricki Lake

Off Site Meet Ups Sponsored by Pasadena Magazine 6:00-8:00PM

Please join us at one of three Pasadena Magazine Meet up locations and continue the networking and the fun!

Map of Meet Up Locations

The Factory Hair & Makeup Studio
Offering mini services for guests
Enjoy a glass of wine compliments of ONEHOPE Wine
449 East Colorado Boulevard
Pasadena, CA 91101

El Cholo Café
Offering appetizers and margaritas
260 E Colorado Blvd
Pasadena, CA 91101

OSKA (valet parking available)
Enjoy a glass of wine compliments of ONEHOPE Wine
13 Douglas Alley One Colorado
Pasadena, CA 91105

February 2, 2012

Master Class Seminars 9:30 AM

Living Your Personal Leadership Brand

This workshop will give you the tools to identify, shape and sustain your personal brand, no matter who you are and what you want to accomplish

Yvette Martinez-Rea

But Are You Making Any Money

Stop “playing” with your business and make some real money. This interactive, entertaining approach teaches participants to turn their passion into profit (yesterday).

Marley Majcher, Wells Fargo Rep