Nada’s mission is to help women actualize their passion through entrepreneurship. After 17 years of consulting and coaching creative entrepreneurial women, organizing the ltdLIVE Conference and ltdWORKSHOPS, and co-authroing Sixteen Weeks to Your Dream Business, Nada has learned a thing or two about what it takes to launch and grow a business.

Inspiring + equipping for good—that’s our purpose. And in case you haven’t figured it out already, “ltd” stands for “live the dream” a mantra we take seriously around here!



Nada Jones 
Head Dreamer and Founder of all things l-t-d.
“To make my kids smile and feel secure, my husband feel lucky, my family proud, my friends feel known and other women feel heard and inspired to live their purpose–that’s my version of living the dream.” More…

Noelle Hale 
Copy Editor
“Living the dream is having a family that feels loved and supported and has a whole lot of laughs while still finding the space for myself to do the kinds of things that are personally fulfilling, make my family feel proud, and give my girls a role model to look up to.”

Heather Kirsten
Graphic Designer
“Living the dream is having the perfect balance of working, being mom, wife, cooking and most of all yoga, to balance out the body and soul.”

Amélie Walker-Yung
Web Designer + Founder of Castle Builder Design
“’Today we dream of tomorrow’s realities’ has been my motto for life and my business. To live the dream is to make your dream your reality.”