Failure is only a perception

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Hilary Scofield and Michelle Aloisio are The Hair Angels. We asked them for a little Expert Advice:

What advice would you give to someone who feels overwhelmed by the competition? Keep your blinders on, stay focused, and never listen to the naysayers.

When you think of the best people to work with, what traits do they share? They have great communication skills, they’re responsible, and they possess a strong work ethic. Honesty is crucial, and everyone you hire should share the passion and goals you’ve set for your company.

Give a budding entrepreneur your best hiring and firing business practices: Go with your gut instinct and hire people who share your vision and enthusiasm.  Outsource the things that aren’t your strengths so you can focus on what you do best. When you have to let someone go, know that it’s not only best for you but for the other person too. If it isn’t a perfect fit for you, then it’s not perfect for them either.

Entrepreneurs often say, “you can’t do it all.” What three things do you always outsource? There isn’t anything that we outsource completely, but we have hired people who enhance our jobs to keep things running smoothly. Website optimization, social media, inventory control, and bookkeeping are a few areas that have grown larger than life.

What business book would you recommend to someone who is either about to launch or in the early growth stage? But Are You Making Any Money? by Marley Majcher.

What are your thoughts on raising capital? When we decided to open our salon, we also decided to accomplish it on our own. We set a financial goal, were very conservative financially, and worked extremely hard to get it off the ground without any outside help.

What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? Failure is only a perception. If you put your best foot forward and work hard, even if you don’t succeed financially, you’re still a personal success story.

My best advice to a woman launching a venture is… Go for it! If you believe in your product or service, others will too.

What would your advice to your younger selves be? Don’t limit yourself with preconceived ideas of success and don’t be afraid to step out of your box and do something out of the ordinary or unexpected.

Finally, please share your top five tips that would benefit an entrepreneurial woman launching or growing her businesses:

  1. Make sure you plan for long-term success. Will you love your career ten years from now?
  2. You probably can’t do it all, so find people who can to help you.
  3. Have a clear vision and let it guide you in your decisions.
  4. Branding is everything. The look and image of your business are just as important as the product.
  5. Rome wasn’t built in a day. Give yourself a chance to succeed!

 

Image: [Colby Evans]

Copy Editor: Noelle Hale is a writer/editor/proofreader/wordsmith who in a former life was a lawyer and senior sales executive for legal research and education companies. She has known Nada Jones for 20 years and one of their first collaborations was the ill-advised completion of the LA Marathon without actually having trained for it first. After many wonderful years spent living and working in New York and Los Angeles, Noelle and her husband and their two children are now happily ensconced in beautiful Fort Collins, Colorado.

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