maxims and mantras

I was recently a featured guest on 33 Voices. The interview went well and I had a great time sharing from my personal experience(s) in work and life. A few weeks ago, 33 Voices founder, Moe Abdou emailed and said my interview was available to share. I immediately went to the site to see for myself how it all turned out, and and to my surprise I saw flashing quotes attributed to me on my interview page. I sat nervously as each quote appeared, praying to the good Lord that I had said nothing I would desperately want to take back. I had no clue that my words were being carefully considered for their moment in suspended punctuation.

To my surprise and delight, I was pleased with the words they highlighted and I believe each to be absolutely true. The above for example. I created a whole company based on the idea that finding your purpose and developing a vehicle to share that with the world is essential to living a fulfilled life.

So many of us wait to perfect the pitch, the brand, the research, the collateral, etc., etc. We get stuck in this phase and it becomes hard to dig ourselves out. I have learned time and time again that movement gives us the momentum we need for progress. Don’t be paralyzed by the fear that you might be making a bad decision, move in the freedom that you can quickly recover and that you will be discovering things about your business, your target audience and yourself that will be essential to growth. I often hear people say, that they went down one road and found something entirely different at the end.  The moral; they had to actually go down that road to discover what was waiting for them.

For the record, I am not suggesting that you make foolish and careless decisions, rather that you move with laser focus towards the goal and be open to the path that begins to emerge.

Once you’ve identified what only you have to offer the world, you need to create the vehicle in which you will share it. Even if your intention is to write a book, start a blog or launch a not-for-profit endeavor, you need to identify what people are willing to give their time, money, loyalty, etc. If you want to write a book, every publisher will tell you it’s not about being a good writer, or even having a unique story. It’s about having an audience that is willing to pay to read your book.  If you have another cupcake cookbook idea, what are you offering the market that does not exist. Perhaps it’s vegan cupcakes that kids will love. So specific, yes. Bigger audience than another cupcake book of recipes, you betcha!

There are a few things I look for when I hire 1) people who know something I don’t, 2) people who are excited about the big picture, and 3) people who’ve got your back.

#1 – You need to have people around you that can move the needle in an area that you can’t. Whether it’s because of lack of time or expertise, you need to have support that you can’t duplicate. You don’t have the money for redundancy anyway, so be strategic.

#2 – If you hire people who are energized by the big picture they are empowered to think about ways to accomplish the vision, not just the job.

#3 – Running a business is not easy and we need to surround ourselves with people we can lean on and trust. There are no questions we can ask in an interview to ensure that someone is trustworthy, but we do have our gut to rely on. Don’t hire a resume, hire a person and trust your instincts–they are usually right on.

For more of my 33 Voices interview click here.



Nada Jones is an entrepreneur, author and mentor. She is the Founder/CEO and Editor-in-Chief of, ltdLIVE conferences, ltdWORKSHOPs and the soon to be launched Liberty Magazine. Jones has spent over a decade working with entrepreneurial women and has leveraged her experience and connections to create the ltd multimedia platform for those ready to launch their dream ventures. Her goal is to inspire women to "start something that makes a difference" in their lives and the lives of others. Nada is the co-author of Sixteen Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women, published by McGraw-Hill in August 2008. She is passionate about creating entrepreneurial opportunities for women in developing countries and is an advisor to several non profits that are committed to supporting underserved women.

Be first to comment